After a very successful first year WakaWaka has made it’s International Consumer Electronics Show (CES) debut. At the CES in Las Vegas WakaWaka was met with great interest from both the public and media.
The CES is an internationally renowned tradeshow that takes place every January. But its also a social hub. A marketplace. And a few things they’ve yet to create words for. Brands, markets and economies converge in what’s far more than a tradeshow. Over four days, 3000 exhibitors, 150000 visitors, 300 keynote speakers, 6000 journalists and 80% of the fortune 100 companies shape the future in Las Vegas. And WakaWaka is a part of that future.
Share the Sun
At CES we also explained to the world our for-profit social business model that is generating impact on a large scale. In the first full year of operations WakaWaka has distributed almost 100,000 WakaWakas in over 25 developing countries benefitting more than 500,000 people. Thereby successfully demonstrating ‘Robin Hood Pricing’, the ability to cross-subsidize the lights for users in developing countries from the competitively priced sale of the same products in Australia, Europe and North America. Furthermore, our ‘Buy One – Give One’ offers have proven to be a powerful tool to raise funds for donating lights to the dark and often forgotten places in the world.