The highlight of the day – a live, global, twelve hour online broadcast, will unite leaders in their fields through panel discussions, industry-focused debates and audience interactive question and answer sessions. In light of his involvement the Guardian spoke with Maurtis on his social entrepreneurship and the importance of stories:
Sustainability consultants are two a penny these days. What the world lacks are sustainability-minded entrepreneurs. Maurits Groen, a 59 year-old Dutchman, spent nearly 30 years in the first camp before he decided it was high time to roll up his sleeves and get his hands dirty.
“Since the [sustainability] problems are really getting very acute and intense, I thought I should start doing something about them instead of only consulting about how others should do things better”, he says.
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